is selling lessons slimy?

We've all been there! 

Whether it's the car salesman that tried to manipulate you into buying an overpriced lemon, or the guy that came to your house trying to scare you into buying a security system for your new home...

You know you have to "sell" music lessons, but you don't know how to go about doing it because all you know is this: 

You don't want to be THAT guy. 

Is it even possible to sell without coming across as a slimy, greedy salesman? 

I feel like most of us music teachers HATE selling lessons and here's why: 

We CARE about people, and we want the BEST for them. 

Honestly!

When I get my feelings hurt I try to convince myself that I hate people. But the truth is at the end of the day, I find myself constantly concerned about being a genuine person, doing the right things, and wanting to not wreck the lives of those around me.... ESPECIALLY kids. 

We care!

We know how slimy salesman make us feel, and we DO NOT wish that on any student or parent that comes in our door.

I was listening to someone talk about sales this morning, and something the guy said really struck me. 

He said, 

“When you sell from the heart, it becomes serving. It’s about inviting people to join you so you can serve them at the HIGHEST level.”

Thank about that for a minute!

So... what's the difference between YOU and those slimy salesman that wrecked your perception of sales?

You CARE about serving YOUR students at the HIGHEST level. You want nothing but the BEST for them.

Slimy salesman don't care about anything but themselves and making money.
You care about making money too, but NOT at the risk of hurting someone else! 



Sales has nothing to do with you.

It has everything to do with helping others.

- Helping your students make progress in learning to play.
 
- Helping them become better musicians.

- Helping them become BETTER. 

So, how can you sell music lessons without sounding slimy? 

Speak from your heart! 

Share stories of success.

- Of students who achieved results.

- Of students who you love to teach.

- Of Students who love to come to lessons! 


Here's the cool thing:

When we share stories, we generate more students! 

Those who love lessons with you tell their friends.
​
You share through email or social media something awesome they did or said. 

Then other people see that and come to you for lessons. 

THEN, your new students have new stories to share and bring in MORE new students! 

It's a wonderful cycle. 

Start by sharing reviews from your students. If you don't have reviews (or students) yet, share YOUR story! Tell the world WHY you love teaching. Let everyone see your heart. 

When they do, they won't think you're slimy in the least.

​They'll see YOU and want to support YOU. 

You've got this! 

​-Shauna
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