It was one of the biggest revelations that I've had as a studio owner.
Several years ago, I was talking to a successful studio owner on Facebook about advertising and was trying to pick her brain as her story was very similar to mine. Opened a studio with about 60 students and her as the only teacher. 5 years later there are hundreds of students, dozens of teachers, group classes, retail store. I have the questions all of us do: How did you do it? How can I get more students?
She asked me how I was advertising and marketing. I thought hard and came up with three things: Facebook (including ads and community sites), Road Signs, and Word of Mouth.
She told me that she had