Note from Shane
20/20/20. What is it? This is the question I keep seeing over and over. It’s what I call my rotating piano lessons. While the name itself has caused much confusion the actual lessons have been fabulous!
Last year I decided that I needed to make some changes to my studio that addressed 3 things; student retention, income, and teaching hours. Let me address each of these individually.
While researching group lessons, I heard Jennifer Fox on Tim Topham’s podcast, talking about her rotating lessons. I instantly loved this idea! Jennifer also has a fabulous webinar about rotating lessons on her blog so be sure to check it out. In short, a rotating lesson would have 3 students, come for 1 hour, and rotate individually through 3 different stations. This idea addressed all 3 of my concerns!
In the Fall of 2016, I switched all of my current students to this format. No one complained! It has been a huge success! I love it and so do my students! Here’s a breakdown on how I structure the lessons:
It's Shane, again..
The benefits to 20/20/20 lessons are great for everyone involved!
For students and parents:
They get an HOUR of piano every week for the cost of 3o minute lessons. That's twice the piano for the same price. Parents can drop kids off and have a little more time now to take a break or run errands while their students get more hands on time with a keyboard and learn and retain more each week. Students get the team feel of being in a group setting with the benefits of private lessons.
You can now fit in 3 students everywhere you currently fit 2 students...while charging the same price! If you charge $100/month for piano lessons you would normally make $50/hour with two private 30 minute students. Now, you can make $75/hour! If you teach for 10 hours each week that's an additional $250/week, $1000/month, or THIRTEEN THOUSAND DOLLARS every year. Could anyone else use an extra 13 grand this year while creating a more fun and unified studio? Yeah, me too.
And that's with only 10 hours of teaching time per week. If you teach 48 weeks per year, you would make $36,000 a year by only teaching Tuesdays and Thursdays from 3pm-8pm. That's not a bad schedule with 30 students. Add in Mondays and Wednesdays, and you can now fit in 60 students over 20 hours a week and will make $72,000 this year. Want to go crazy and teach 5 days a week? $90,000 for 25 hours a week and 75 students.
I'm not one to promise 6 figures by teaching piano lessons, but you can see that this can be quite lucrative while also a lot of fun for your studio.
In the past, I have done similar with 4 students working through a rotation for drum lessons in a large room at a church I taught at before opening my studio. Station 1 was private lessons with me on two acoustic drum sets. Station 2 was a practice pad drum set where they could work on rudiments or practice. Station 3 was a percussion station with a variety of instruments. Station 4 was an electric drum set where they could work on their songs or just play along.
So, these 20/20/20 lessons can work in a variety of ways made to fit your studio. Want to do 45 minute lessons? Try 15/15/15 lessons! Want to try them with a different instrument? That works too! You don't even need to offer them exclusively. Teach private lessons and also offer a few of these 20/20/20 spots to break up your schedule.
Let us know how YOU are using or plan to use 20/20/20 lessons!