![]() Facebook Ads are broken for Music Teachers! Music teacher’s Facebook ads aren’t getting the results they used to.I know. This goes against everything all the music lesson business coaches tell you. But it’s true. You can read more details HERE, but basically, Apple’s new iOS 14 update for the iPhone has caused the problem. iPhone users now have to manually allow tracking on their phones. This means that music teachers who use Facebook tracking to optimize hitting their target audience (i.e. parents with kids) aren’t going to get the results that they are used to. This is big for music teachers who rely on PAID Facebook advertising to get new students. BUT…. ...there have also been reports that posting organically on your personal business page and in local Facebook community groups isn't getting as much traction as it used to either. But music teachers shouldn’t be relying on Facebook ads anyway! Music teachers don’t own Facebook. At any moment, Facebook could change it’s algorithm, shut down, or you could be locked out of your account. Say it with me….MUSIC TEACHERS DON’T OWN FACEBOOK. So what do music teachers own then? You own your website. And you own your email marketing. Music teachers should be using ALL forms of marketing but just remember, you own your website and your email marketing. If you’re a music teacher that relies on Facebook to get new students, business is about to fall. But we’ve got your back! We want to make sure you’re staying ahead of crises like this, so we’re giving you a FREE Guide of the Top 3 Advertising Outlets music teachers should be using for 2021. That's why we are branching out of Facebook today, music teacher friends! Now, I will go ahead and say here: DO NOT throw away Facebook advertising yet! None of these places require you to pay for advertising and you will have a better organic reach. These are tried and true outlets Studio Challenge Members are tapping into and getting HUGE results from! Don't be discouraged by Facebook changing the rules. You've got this. Here's a complimentary pdf on 2021's Top 3 Advertising Outlets for Music Teachers:
1 Comment
|
Archives
September 2021
Categories |