In order to help Melody gain a clearer picture of her studio I performed an Online Studio Analysis. Because we are all so connected to our studios, the verbiage we use, and our content, it is hard for us to be able to step back and view things as our potential students will view them. It becomes easy to miss small details and overlook aspects of the way that we market ourselves online that can take away from our main objectives.
This comprehensive analysis is a way to help. The actual Online Studio Analysis (OSA) is over 20 pages long and packed with individualized tips about every aspect of her studio's online persona. No generic tips here. Just page after page of me looking at how you present your studio online and giving advice for how to make it better so you can reach your goals and connect to your target audience.
I looked at all of the major online areas for most of our studios and included a few other helpful hints and tricks along the way:
1. Caveman Test
3. Studio Facebook Page
4. Google Rankings
5. Social Media
6. Local Competition Analysis
7. Facebook Groups
8. Online Directories and Listings
Here are just a few of the tips and suggestions..
(UPDATE: She has already started making improvements too! So some of these have already been corrected.)
1. Pictures of smiling, happy kids is always a win.
2. The navigation menu is overcrowded and needs simplification.
3. Buy the domain to get rid of .weebly (she is now pianodiscoverymusic.com instead of pianodiscovery.weebly.com)
4. There were a few pages that had no content or generic content supplied by Weebly. Those have since been removed.
5. Call to Action. EVERY page should have a Call To Action button that tells the reader what you want to do: Sign up for Lessons! Schedule a Tour! Contact us for more info!
I searched 10 keyword combinations for her area to assess how she ranked on Google searches. She was unranked with the exception of her "About Me" page that ranked between 15 and 38 on a few searches. Keywords are important and putting relevant combinations of keywords like your location and 'piano lessons' through the pages on your site will greatly enhance your google rankings thus increasing the chance for students to find you.
I searched all relevant Social Media for her studio and gave suggestions about what she should be part of, how often and what she should post, and what she should not waste her time on. She's got a great Facebook page but could definitely improve by also featuring her studio on Instagram.
Facebook Studio Page:
Melody has a great Facebook page filled with the fun games she plays in her studio and pictures of happy, smiling kids. I gave some advice based on tools and aspects of her page that she wasn't using or could utilize better.
Facebook Community Groups:
I looked for all of the possible community groups in her local towns, surrounding towns, county, etc. to give her a list of groups that allowed businesses to post. Unfortunately she only had a small handful of groups in her area. I recommended possibly starting her own local group and taking advantage of the few groups that were there. Few groups also means that Facebook Ads will probably have more traction.
Local Competition Analysis:
Studying your competition is a great way to not only see what they're up to, but also to see how you can market better and pivot from them in certain areas. I gave Melody some tips based on one of her biggest competitors. There were some things that they were doing well that her studio could also use to be found by Google and some things that she could improve on, learning to Zig where the competition Zags. .
There are a TON of online business and music teacher directories out there. The more that you are listed in, the easier it is for Google to find you and legitimize your business. Google looks for your studio info in as many places as possible in order to determine rankings.
This is just the tip of the iceberg. There are 20+ pages of personalized information that was customized just for her studio in able to help Melody see the best ways to improve her Google rankings, website traffic and conversations, studio Facebook page, and more.
Want an Online Studio Analysis for YOUR studio?
You have two options:
1. I will pick a new teacher each month for our REfresh feature that will receive a FREE Online Studio Analysis in addition to extra support from our entire group as we focus and hone in on your studio for the month.
2. I will be offering Online Studio Analysis service to all studios and teachers soon. Stay tuned!
I am SUPER excited about this new feature to The Studio Challenge. This group, more than any other that I have been part of, has been encouraging and helping people to solve problems and move forward with their business. What we are going to do now is take all of that energy and focus it on ONE person each month. Imagine how much more we can achieve and how much faster those results can happen if we are all spending a little time and brainstorming power to help one teacher each month.
Niche: 7-12 year old kids. Includes board games in every lesson to make learning fun. Offers group lessons 4-6 times each year in place of private lessons to build community. Fairly traditional lessons but includes improv, composing, and lead sheets. Most students are overscheduled and in it for fun.
Recently moved to the other side of town near Utica, MI but hasn't advertised there yet. Several schools are nearby but hasn't reached out yet.
Current Methods of Advertising: business cards, car magnet, take home flyers to kids in private school where she teaches. Posts in local FB community groups but there are only 5 local groups in the area.
Specific Areas where she requests help: Creating a Facebook Ad that points back to a landing page on her website. Using Facebook Pixels to collect and use information from people that visit website.