There is one really simple way you can reach more potential students! And it's completely FREE... Music Teachers: Use LEAD MAGNETS to get more, well, leads! Lead magnets are free items or services given away. For you as a Music Teacher, it can be anything from a coupon towards music lessons, to books or articles that parents and students might find helpful. Whatever your lead magnet is, the idea is you would offer it in exchange for the other person's email. Here are two "lead magnets" we've created and used in the past: To create these two lead magnets, I did some simple research and created an infographic for each of them in Canva. As a Music Teacher, you don't have to create lead magnets that are geared towards Music lessons! What you want here is something you think parents and/ or students would find beneficial! Think about the types of students and parents you have... Are they busy? Overbooked? Maybe you could research and create an infographic on ways to make scheduling after school activities easier! Are you a music teacher who tends to attract students who come from broken homes, or maybe struggle with depression or anxiety? Maybe you can do a lead magnet about "5 Ways Parents can help their kids overcome depression and anxiety." (You can just use google to research some things kids can do that are therapeutic. Don't forget to add one about Music Lessons being an outlet for kids to express their emotions!) You get the idea. As a Music Teacher, you can also create lead magnets that are not infographics! You can offer a coupon for "Free Registration" or "Free first music book when you sign up for a Piano Lab Class!" With any of these offers, make sure it's something that would be valuable to parents and students, but cost you little to nothing. Music Teachers: Would you like to receive instructions on how to do Lead Magnets?
I'll also send you a lead magnet you can use for FREE!
3 Comments
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