As always, success is a journey and growth takes time.
However, sometimes you CANNOT wait for that growth.
You need to pay bills NOW and if you can't pay rent this month, your studio's future success and growth is irrelevant.
Here are my go-to ways to get new students in the door ASAP:
1. Contact your current students and ask if they know if anyone that would like to take lessons.
Your students love you and want to help! Just ask them.
Your reach is only so big, no matter how much you market and advertise. However, if you tell 10 students to spread the word, and then they each tell 5 of their friends, then you’ve reached 50 PEOPLE by only sending a quick email to 5.
2. Think about siblings AND parents as potential students.
Having a whole family taking lessons with you is amazing! Especially if you have a multi-teacher school or groups, see if you can add a family member at the same day/time or into a current group.
If they’re already at your studio, they may as well take lessons! Just ask them. You can send them an email that says something like,
"Hey! Would Jason's brother be interested in taking drum lessons?" I think he'd really enjoy it, and we can get him scheduled at the same lesson time as Jason!"
Even if they initially say, "no," they might surprise you and say, "No, but what spots do you have open for piano lessons?"
3. Contact your Old Inquiries and Former Students.
Try the Nine Word Email. It is GOLD.
“Hey [Student]! Are you still interested in lessons?”
That’s it. Done. You will get more responses from an email like this than most finely crafted emails with tons of information. Seriously, try it!
4. Scarcity Marketing.
If you are advertising generic lessons it’s hard to have any urgency for people to sign up.
“Only 3 spots left!”
“Registration closes in 4 days!”
If you want them to sign up NOW, you have to give them a reason to sign up NOW and not push it off.
5. Post on Social Media and Facebook Community Groups.
Facebook, Instagram, Google My Business. Post there. Post regularly and frequently. Be specific with what you’re looking for but get the word out.
All out media blitz.
6. Open Day.
Take a Saturday or evening and do Free Intro Lessons.
Get them started and excited and then be ready to close the deal and sign up students on the spot.
SC Member Paul Andrews has some great stuff in the Membership group and on our Podcast about his Open Days. Hear more about his success through his podcast episode here.
You have enough to worry about as a music teacher and studio owner.
Let us worry about the marketing!
When you enroll NOW for Music School Marketing for $9 (offer expires THURSDAY, 9/24!), you get the Music School Facebook Calendar ($59) for FREE!
This is your chance to STOP wasting time worrying about what, how, and where to post to get new students and student inquiries.