 Music teachers aren't charging enough for Music Lessons.That's a pretty bold statement from someone who doesn't even know how much you charge, right? Every music teacher I've ever talked to has priced their music lessons too low. The number one question music teachers ask in online forums is, "How much should I charge for music lessons?" Everyone comments an amount without knowing anything about you and your personal situation. Here are 5 things music teachers should factor into their pricing... 1. Music teachers should factor their geographical area into their pricing. What is the local demographic like? What's your town's population? What the average household income? Knowing this information will help you get a good price range for what to charge. Keep this info, we'll use it to get more specific. 2. Your availability. How many new students can you take? Do you have a waitlist? If you only need a handful of students, that's a sign that you can charge more than what you're charging. If the demand for your services exceeds your available spots, then you should consider raising your rates for music lessons. 3. Your competition. It's always a good idea to know what your competitors are charging. However, don't get stuck charging what they are. You don't have to have the same pricing as everyone else. But it's good to know what other people are doing so that you know where your music lessons compare. 4. What you offer.What makes your music lesson experience different than your competitors? Do you offer group lessons? A convenience for parents? Do you offer a practice lab? Recitals? Those are all things that make you unique and allow you to charge more than your competitors. 5. Know your worth. I'm not talking about your degrees or qualifications here. You have goals. A family to take care of and spend time with. All of that needs to be taken into account. Honestly, your worth should be the BIGGEST factor when determining your prices for music lessons. It doesn't matter if you don't have a music degree or if you're new to teaching...you need to charge what you're worth. What amount feels good? What dollar amount would make you "show up" 100% for your clients? Instead of dreading your lessons and resenting underpaying families? Now What?
Chances are, you're probably still really hesitant about raising prices.
You're worried all of your families will quit. We hear you. That's why, during Week 3 of our Music Teacher Bootcamp, we hash out ALL of this stuff together in a group coaching Zoom call, worksheets, and support via our Facebook group. And that's just one week! By the end of Music Teacher Bootcamp you will have: - goals - a policy that serves you - pricing that excites you - a website that converts - social media that attracts - new student challenge "Shane gave me excellent feedback on my website and encouraged me in establishing my price point...I highly recommended Shane and The Studio Challenge." - Kim O. Come join us and we will support you and figure out what price point excites you!
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