When trying to get new students, most music teachers put all of their time into advertising on social media.
BUT... did you know you'd have a 3800% BETTER return on email marketing than social media?
Here are 4 reasons why music teachers and music schools should do email marketing on a regular basis...
1. Music Teachers who do Email Marketing get New Student Inquiries to sign up.
Did you know the average person has to hear about you AT LEAST 7 times before they even consider signing up for lessons?
Think about all of the purchases and commitments you've made over the years.
There is a "dating relationship" that goes on. Once a parent hears that you do music lessons, they become curious. They ARE NOT ready to openly commit to you yet! They need to get to know you. They need to get some sort of feel for who you are and the type of studio you run.
This is where email marketing comes in! By sending routine emails this parent gets to see the types of lessons you offer, what your students are doing or saying about lessons, etc.
Then, after they see your awesomeness a few times, they'll be ready to sign up. You've just got to get them there!
2. Email Marketing reminds busy parents and students to sign up for Music Lessons!
Our music school in Alabama had a COMPLETELY different crowd in the Summer than the Fall and Spring.
The local school systems were extremely hard on students and sports were basically a second religion so we had a ton of students who wanted to take music lessons, but couldn't because of school pressure and sports during the year.
So, we'd keep these students on our email list and update them on our new classes and camps in the Summer. MOST of our new students every Summer came from our email marketing campaigns.
Likewise, we had students who preferred to pack their schedules with extra curricular activities during the school year, then take the WHOLE Summer off from lessons! They were still interested in signing up for lessons, but we had to keep emailing them about when each semester was beginning and what openings we had.
Students and Parents CONSTANTLY thanked us for these emails! They wanted lessons, but knew if we didn't send those emails, they'd forget and never sign up.
3. Music Teachers get more students through Email Marketing than Social Media.
This one's kind of obvious, right?
For one, when you advertise on social media, you're speaking to a crowd of people who are JUST hearing about you. They don't know you yet... but they'd like to!
Second, if they're on your email list, it's because they are HOT leads! They already are, or have been interested in lessons.
People who receive an email campaign are twice as likely to sign up for lessons than those who click on your social media or google ads.
4. Students prefer to hear from Music Teachers through Email.
A lot of your social media posts will get buried, and people don't want to hunt for information.
For many nowadays, Facebook and Instagram are strictly used to keep up with family and friends!
In fact, according for MarketingSherpa, 70% of people prefer to be contacted by email.
(Old school teachers: Less than 20% want to receive a phone call or text! Time to catch up with the times.)