Note from Shane
20/20/20. What is it? This is the question I keep seeing over and over. It’s what I call my rotating piano lessons. While the name itself has caused much confusion the actual lessons have been fabulous! Last year I decided that I needed to make some changes to my studio that addressed 3 things; student retention, income, and teaching hours. Let me address each of these individually.
While researching group lessons, I heard Jennifer Fox on Tim Topham’s podcast, talking about her rotating lessons. I instantly loved this idea! Jennifer also has a fabulous webinar about rotating lessons on her blog so be sure to check it out. In short, a rotating lesson would have 3 students, come for 1 hour, and rotate individually through 3 different stations. This idea addressed all 3 of my concerns!
In the Fall of 2016, I switched all of my current students to this format. No one complained! It has been a huge success! I love it and so do my students! Here’s a breakdown on how I structure the lessons:
It's Shane, again..
The benefits to 20/20/20 lessons are great for everyone involved! For students and parents: They get an HOUR of piano every week for the cost of 3o minute lessons. That's twice the piano for the same price. Parents can drop kids off and have a little more time now to take a break or run errands while their students get more hands on time with a keyboard and learn and retain more each week. Students get the team feel of being in a group setting with the benefits of private lessons. For teachers: You can now fit in 3 students everywhere you currently fit 2 students...while charging the same price! If you charge $100/month for piano lessons you would normally make $50/hour with two private 30 minute students. Now, you can make $75/hour! If you teach for 10 hours each week that's an additional $250/week, $1000/month, or THIRTEEN THOUSAND DOLLARS every year. Could anyone else use an extra 13 grand this year while creating a more fun and unified studio? Yeah, me too. And that's with only 10 hours of teaching time per week. If you teach 48 weeks per year, you would make $36,000 a year by only teaching Tuesdays and Thursdays from 3pm-8pm. That's not a bad schedule with 30 students. Add in Mondays and Wednesdays, and you can now fit in 60 students over 20 hours a week and will make $72,000 this year. Want to go crazy and teach 5 days a week? $90,000 for 25 hours a week and 75 students. I'm not one to promise 6 figures by teaching piano lessons, but you can see that this can be quite lucrative while also a lot of fun for your studio. In the past, I have done similar with 4 students working through a rotation for drum lessons in a large room at a church I taught at before opening my studio. Station 1 was private lessons with me on two acoustic drum sets. Station 2 was a practice pad drum set where they could work on rudiments or practice. Station 3 was a percussion station with a variety of instruments. Station 4 was an electric drum set where they could work on their songs or just play along. So, these 20/20/20 lessons can work in a variety of ways made to fit your studio. Want to do 45 minute lessons? Try 15/15/15 lessons! Want to try them with a different instrument? That works too! You don't even need to offer them exclusively. Teach private lessons and also offer a few of these 20/20/20 spots to break up your schedule. Let us know how YOU are using or plan to use 20/20/20 lessons!
6 Comments
Amanda
4/11/2017 12:48:35 pm
If you are just starting to implement 20/20/20 lessons how would you advertise to fill a time spot? Would you wait to start lessons until you had 3 students or would you start with 1 or 2 and fill in the other spots as you got inquiries?
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Hey Amanda!
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Carrie
6/8/2017 12:00:59 pm
Do you have all 3 students for the hour show up at the same time and you rotate within that hour, or are they arriving every 20 minutes?
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Shane (The Studio Challenge)
1/22/2019 06:47:46 am
Hey! Definitely missed the boat on responding to this comment in a timely fashion...but, to answer your question:
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Emily Norris
7/16/2019 01:33:02 pm
Hi, I came across your blog and I have a question for you about how you connect your iPad to the piano. In the photos, it looks like your students are using headphones and playing on the actual piano. Do you have it hooked up in a way that the app can "hear" the piano through a MIDI cord or something like that? And do you have a splitter where the students can hear themselves and background music as well? I am teaching a piano summer camp and would love to know how you set this up. Thank you!
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Shane
11/13/2019 05:42:05 am
Hey Emily!
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