The majority of music teachers are not using emails to sell music lessons.
Or if they are, it's very basic and it's not where they'd like it to be.
Email marketing is important for music teachers because it's so underutilized. Chances are, other music teachers in your town aren't using email marketing either.
We get it. We've been there.
You get caught up with email subject lines.
You can't stay organized or get ahead.
But the one complaint about email marketing that we hear most from music teachers is that they have NO clue what to write about.
What if we told you that it's SUPER EASY for music teachers to come up with email marketing content?
We're going to help you come up with a year's worth of email marketing.
1. Music teachers need to look at frequently asked questions from parents.
Go back through your old emails, social media messages, and social media comments.
What are parents asking? What questions keep coming up?
Most music teachers are frequently asked things like:
- How much are lessons?
- Who is the teacher?
- What age do you start lessons?
There's three email subjects right there!
You could write an email about all of the value kids and parents get from your lessons and tell them how much lessons cost.
You could do a whole email telling parents about the different teachers you have in your studio. (Fun things, not just their accomplishments and degrees!)
You could write a whole email on what age your studio starts lessons and why you choose to work with that age range.
2. Music teachers need to check their reviews.
Go to your Facebook and/or Google reviews.
Read through them and look for some keywords or themes that keep coming up.
One of our Studio Challenge Members, Whitney Maxwell, has a TON Of reviews where people mention her Musical Therapy Dogs Charlie and Henry. The parents in her studio clearly value her Musical Therapy Dogs and that gives her an entire email subject to market her music lessons.
3. Music teachers can use some of these questions to help them brainstorm ideas for email marketing...
What do you want to talk about, teach, share?
What do you stand for in business and in life?
What difference are you trying to make for your customers, community, or the world?
What do you find valuable or worthy of having a deeper conversation about?
What do you want to spotlight in your industry or your own story?
What results do parents want for their child?
How can you help your parents and students?
What frustrates parents about extra-curricular activities?
What do parents need to understand that they don't know to ask about?
What information would help parents?
What are some fears that parent's might have about music lessons?
These are all great questions to brainstorm when trying to come up with email marketing subjects. Read through them and really sit with each one. Just remember to think of this as your ideal parent, not what YOU think the parent wants to hear about.
4. Make a list of every idea that pops up.
As you go through the first three steps, make a list of any and every idea that comes to mind. This is part of the creative process. Write it ALL down, no matter how silly they might seem. The goal is to come up with 40-50 ideas.
After you've come up with about 40-50 ideas, circle 12 of the best ones.
Ideas that you know you can write a lot about and you can provide valuable information about.
Congratulations! You now have one email per month for your new email marketing campaign!
This is a great start for music teachers who are just getting into email marketing.
Now it's time to get to work writing those emails! Write your emails and get them scheduled on your favorite email marketing program. Then, if you're feeling like it, you can start adding more.
We've made a cool printable for you to organize your email marketing subject ideas as you go through this blog post.
Get it here.
We've also created a list of A Year's Worth of Email Marketing Subjects for Music Teachers you can grab here.
P.S. If you need more help with copywriting, marketing, and growing your music lesson studio, Music Teacher Bootcamp is now open!
Go sign up!