Hey, I'm Shane and I own a multi-teacher studio in Alabama. I am married with a preschool-aged son and a huge part of my decision to open a studio was the decision to spend time with my family and earn a living that will give them the life that I never had. 

I have been teaching music lessons since I was 19 and have a degree in Music Ed. The plan was to be a K-12 general music and choir teacher but life had other plans. I started teaching private lessons part-time in college and have taught in music schools, church fine art academies, music stores, and out of my home. I've pretty much done it all and in 2013 I decided it was time to open my own studio. I searched for a location and took almost a year to gain the courage to actually do it. 

In 2014 I opened my studio in a commercial location with about 70 students. My wife ran the front desk and I taught almost all of the students. By the spring of 2016 we had over 100 students and about 10 teachers. That's when I had a huge revelation. 

What I did to grow my own personal studio wasn't going to cut it for growing a multi-teacher studio. 

I couldn't just rely on word of mouth and occasional ads or emails anymore. Something had to change. 

So I started reaching out to other studio owners. I started reading. I started dreaming. I talked to people that understood SEO and business and email marketing and students and customer acquisition and other boring business things. I learned that many of the things that I needed to do were actually quite simple. But there were so many simple things to do that I didn't even know where to start. I am learning that having a successful studio isn't about doing one or two things well (nailing FB ads or local flyers) but about doing a TON of things consistently. 

This website exists to give you ideas but also to give you practical and realistic ways to grow your studio.
​I still learn everyday and I am excited to share ideas with you and to learn from you. Let's do this!